SESSION 2 | Safeguarding Reputation from Advanced Threats

The traditional threats like bribery and corruption are now joined with growing concerns from social impact, cyber intrusions and evolving media coverage. Social media has real-time exposure implications for any company and the introduction of “fake news” is a new alarm that has businesses, and their leaders, scrambling for answers. Mishandling of sensitive information can also threaten the integrity of the company. How do some of these unique reputational issues look across Latin America today? What are some lessons for responding to these intrusions? This session will share the evolving exposure that can tarnish business reputation, responding with urgency, and the drive for transparency to preserve company integrity.

Bayview Ballroom